HubSpot & Salesforce Consulting AI Automation RevOps Systems

Your revenue stack, wired for a single source of truth.

WiredOps is a hands on consulting practice for B2B SaaS revenue teams. I architect your CRM (HubSpot, Salesforce), wire the integrations and data flows around it, and build governed AI automation on top, so everything runs on one trusted source of truth and ships at a pace traditional consulting can't match.

HubSpot · Salesforce ──▶enrich · dedupe · route ──▶ONE SOURCE OF TRUTH

// The tangle

You don't have a tool problem.
You have a wiring problem.

FAULT 01

Shadow spreadsheets

The real source of truth lives in exports and side-docs — not the CRM everyone's supposed to trust.

FAULT 02

Leads that sit

Inbound goes cold for hours because routing is manual and nobody clearly owns the handoff.

FAULT 03

Two systems, one mess

Salesforce and HubSpot disagree, duplicates pile up, and leadership can't trust the numbers.

FAULT 04

AI in pilot purgatory

Everyone's experimenting, nothing's in production, and the licenses pile up while competitors ship.

// What I build

The systems layer, done right — not patched.

CRM

CRM Architecture

HubSpot and Salesforce modeled to scale — objects, lifecycle, fields, permissions. Built on purpose, not bolted on.

DATA

Integrations & Data Flow

Native connectors, middleware, and direct API. Clean data moving between every system — no leaks, no shadow spreadsheets.

ROUTE

Routing & Lifecycle

Lead scoring, routing, and lifecycle logic that gets the right record to the right owner in near-real-time.

AI

Governed AI Adoption

AI wired into the stack to dedupe, enrich, sync, and report, plus the guardrails, permissions, and team training that make adoption safe. Human in the loop, always.

// Deployments

Scoped, engineered, and shipped in weeks.

CRM implementations and migrations that land on a defined date and a defined price, HubSpot and Salesforce alike. Built like software, accelerated with AI.

SCOPED

Fixed outcome, fixed price

A defined deliverable with a defined number, agreed before we start. No open-ended retainers, no scope that quietly triples.

ENGINEERED

Built to hold

Versioned, tested in a sandbox, deployed through a governed pipeline. Not clicked together and hoped over, engineered so it does not break in six months.

FAST

AI-assisted, weeks not months

The build routines run with Claude Code and LLM tooling, so a migration or implementation ships at a pace traditional consulting cannot match.

OWNED

Documented and transferable

You get the working system, the documentation, and full ownership. No lock-in, no dependency on me to keep the lights on.

// How to work together

Start small. Scale when it's working.

Every engagement starts with the audit. No long contracts, no black boxes — you own everything I build.

Start here · Free

Stack Audit

30 min · $0

A live teardown of your CRM and GTM stack. I map where data leaks, what's duplicated, the three highest-leverage fixes, and your single best AI use case. No pitch, no cost.

Book the audit →
Program

AI Onboarding

Governed adoption · 30 days

Take your revenue team from AI-curious to AI-native, safely. Tool and connector selection, permissions and guardrails, team training, and the playbooks that make it stick. Adoption with governance built in, not bolted on.

Start with the audit →
Project

Fixed-Scope Build

Defined price · shipped outcome

A dedup, a routing rebuild, a lifecycle framework, an integration, an AI workflow — scoped, priced, and delivered. You own the workflow, not a subscription.

Scope a project →
Retainer

Fractional Engineer

A few days a month

Embedded and ongoing. I run and evolve your revenue systems as the senior RevOps engineer you can't justify hiring full-time.

Talk fractional →
01
Audit
Map the stack, the data, and where trust breaks.
──▶
02
Map
Prioritize the highest-leverage fixes by impact.
──▶
03
Wire
Build it AI-assisted — dry-run, backups, human-in-loop.
──▶
04
Prove
Instrument it. Measured outcomes, not assertions.

// Proof

Measured, not asserted.

15h<6m
Speed to lead

Routing rebuilt as an agent pipeline: dedupe, enrich, grade, route. Human review on every batch.

17s
Signup to first touch

Lifecycle engine built API-first: 22 emails, 4 branched journeys, personalized from the first send.

~3×
Case throughput

Complex CRM cases resolved by AI workflows with scoped access and audit trails. The system executes, engineers judge.

2,480
Records corrected

Full lifecycle cleanup and a pipeline redesigned in place. No downtime, no lost history.

Same-day
Intent to action

Buyer intent on the top 20 open deals routed to the deal owner the day the signal fires.

View-onlywrite
Governance catch

An AI platform's privilege gap proven in testing and escalated before production ever saw it.

15+ years in SaaS · HubSpot & Salesforce architecture · AI-assisted delivery with Claude Code.  See the full case studies →

// The difference

Fast, because it's built right.

Speed without control is technical debt. I move quickly by making the fast path and the safe path the same path.

01 · OWN IT

Own the workflow

Built on owned automation, not per-seat SaaS you rent forever and never control.

02 · ONE TRUTH

Single source of truth

The CRM stays authoritative. AI acts on it, never around it — no shadow systems.

03 · GOVERNED

Fast, but governed

Dry-run, human-in-the-loop, backups before every change. Velocity you can actually trust.

// Wired to

The tools you already run.

I don't add to your stack. I make what you own talk to each other, cleanly.

HubSpotSalesforceClaude CodeZapier / MakeOutreachZoomInfoMarketoBigQueryAWS LambdaPower BILooker StudioTableau

// Start here

Start with a free audit.

Thirty minutes, no cost, no pitch. Tell me what's tangled — I'll map the three fixes worth making first.